---
name: neuralectic-gtm-brand-system
description: Neuralectic positioning, approved copy, visual tokens, typography, layout, motion, logo rules, and merch and applications rules for all marketing and GTM assets (neuralectic.com, decks, social, OG images, ads, signage, merch, email and blog).
---

# Neuralectic GTM & Marketing Brand System (`gtm/skill.md`)

Canonical URL: `https://brand.neuralectic.com/gtm/skill.md`
Sibling: `https://brand.neuralectic.com/product/skill.md` · Router: `https://brand.neuralectic.com/skill`

> **Sign-off note:** Copy in §1 is quoted from neuralectic.com. The channel rules (§7) and the canonical host are proposals that need team sign-off.

## 1. Positioning & approved copy

### Locked statements (use verbatim)
- **Tagline:** "Engineering at the limit of physics."
- **Hero line:** "The agent proposes. Physics decides."
- **One-liner:** "Neuralectic is a research lab building verifiable engineering superintelligence through connected models, intelligent search, and independent checks."
- **Short description (OG/social):** "Physics defines what can be built. The cost of engineering determines what gets tried. Neuralectic is building verifiable engineering superintelligence."
- **Manifesto headline:** "Unlocking AI for the physical world"
- **Location line:** "We're building Neuralectic Systems now, in San Francisco."
- **CTA:** "Let's talk ↗" linking to info@neuralectic.com.

### What we do
Neuralectic brings together research in quantum physics, robotics and machine learning. The result is an **adaptive harness** that explores new ideas and learns by testing them against physics. It gives engineers **traceable evidence, reproducible checks, and bold designs they can trust**. Every result is checked against requirements, numerical evidence and physical constraints.

### Names
- Company: Neuralectic Systems Inc. Use "Neuralectic" in running text.
- Product/harness name: **Tekton** ("An adaptive harness for engineering"). Pair it with the company name on first mention.

## 2. Color tokens

```css
:root {
  --paper:    #16141A; /* every page background */
  --strong:   #F0F0F0; /* Marshmallow White: headlines on dark, light surfaces */
  --ink:      #CFC9D6; /* body text */
  --muted:    #A29CA9; /* meta, captions */
  --rule:     #2E2A35; /* 1px hairlines */
  --lavender: #BFA1F5; /* links, accent text */
  --violet:   #533FF4; /* Galactic Violet: primary accent, buttons, mark on light */
  --pink:     #EC73CE; /* Bubblegum Pink: highlights, one per view */
}
```

- **Defaults:** default to dark (Paper). Use Marshmallow as the light surface, with a violet mark and Paper text.
- **Approved pairs:**
  - Marshmallow on Paper
  - Ink on Paper
  - Lavender on Paper
  - Pink on Paper
  - Marshmallow on Violet
  - Paper on Pink
- **Never:** violet text on Paper for body text (low contrast), gradients, or more than one pink highlight per view. The gradient mark is the one exception.
- **Grain:** a faint static film grain on Paper (about ±4 levels). It is never a pattern.

## 3. Typography

- **Fonts:** IBM Plex Mono 400/500 and Zalando Sans 400/500/italic 400. Load them from Google Fonts: `family=IBM+Plex+Mono:wght@400;500&family=Zalando+Sans:ital,wght@0,400;0,500;1,400`.

| Role | Font | Size / line height | Notes |
|---|---|---|---|
| Display | Plex Mono 500 | 64px / 1.05 | letter-spacing -0.03em |
| H1 | Plex Mono 400 | 44px / 1.1 | -0.03em |
| H2 | Zalando Sans 400 | 32px | |
| Lead | Zalando Sans 400 | 19px | Muted |
| Body | Zalando Sans 400 | 17px / 1.65 | Ink |
| Label / eyebrow | Plex Mono 500 | 12px | uppercase, 0.14em, Pink |

## 4. Mark & lockup

- **Mark:** the fish N. Height/width ratio is **0.62** (viewBox `0 0 1000 620`).
  - **Primary:** the primary mark is the gradient mark: the N runs Galactic Violet #533FF4 to Bubblegum Pink #EC73CE (linear, left to right), and the swirls are solid violet. File: `https://brand.neuralectic.com/mark.svg`.
  - **Solid fallbacks:** `https://brand.neuralectic.com/mark-violet.svg`, `https://brand.neuralectic.com/mark-white.svg`, `https://brand.neuralectic.com/mark-pink.svg`. Use a solid single-color fallback (violet, white or pink) below 64px (nav, favicons, app chrome), in one-color print, embroidery and on violet or pink backgrounds.
- **Lockup:** the mark sits left of the "Neuralectic Systems Inc." wordmark (Plex Mono 500). The tagline sits beneath it in Zalando Sans, Muted.
- **Colors:** Marshmallow White on Paper or Violet. Violet on Marshmallow. Paper on Pink.
- **Clear space:** at least half the mark's height on all sides. Minimum size is 24px wide on screen and 10mm in print.
- **Don'ts:**
  - Don't recolor it outside Violet, Marshmallow or Pink.
  - Don't use any gradient other than the supplied primary mark, and don't apply it to type or backgrounds.
  - Don't outline it. It is always filled: the gradient primary or a solid fallback.
  - Don't stretch, squash, rotate or re-trace it.
  - Don't add glows, shadows or bevels.
  - Don't place it on busy photos or crop it.

## 5. Layout & components

- **Layout:**
  - Use a single manifesto column, 39rem, on content pages. Grids max out at 1216px.
  - Give sections 96px vertical padding, separated by 1px Rule hairlines.
  - Nav: mark and wordmark on the left, menu on the right, sticky with a translucent Paper fade.
- **Buttons:** violet fill, white text, 2px radius, 12×24 padding. Use **one main button per block** and pair it with a quiet Lavender text link.
- **Tags:** Plex Mono 12px pills. Neutral uses a Rule outline. Violet or Pink fill only for emphasis.
- **Cards:** 1px Rule border, 24px padding, no shadows.

## 6. Motion

- **The mark:** it enters with the attractor reveal: the swirls are attractor phase portraits, so 6–10 glowing particles (violet #533FF4 to pink #EC73CE) trace the swirl paths, spiraling inward like orbits converging on an attractor with fading trails; over about 2.4s (ease-out cubic) the trails resolve into the filled gradient mark, which holds while particles orbit faintly. 60fps canvas, lightweight. Static mark under prefers-reduced-motion. Never sway, spin or bounce. Show it static under prefers-reduced-motion.
- **Brand film:** an 8s loop. The N draws on and fills, then the line fades in and holds.
- **Reduced motion:** respect `prefers-reduced-motion`, where everything is still.

## 7. Channels & applications

- **OG / social (1200×630):** Paper background with the wordmark top-left and the hero line large in Plex Mono, with "Physics decides." in Lavender. The primary gradient mark goes on the right. Use the reference at `https://brand.neuralectic.com/og.png`.
- **Decks:** Paper slides with a Plex Mono title and one idea per slide. Put the mark on the title and closing slides only.
- **Merch:**
  - Colorways: white on Paper, white on Violet, violet on Marshmallow, Paper on Pink.
  - Placement: left chest or centered. Never wrap the mark around seams or crop it.
  - Production: gradient mark (mark.svg) for digital or full-color print on Paper, Marshmallow or canvas; solid fallback for embroidery and one-color screen print. Match violet to #533FF4 and pink to #EC73CE.
- **Applications (signage, billboard, stationery, banners, flag):**
  - Use the gradient mark where it prints well, or one solid color, with generous space and short lines from §1.
- **Email signature:** one mark, name, role, neuralectic.com, nothing else.

## 8. Pre-ship checklist
- [ ] Copy is quoted from §1, and every claim is verifiable.
- [ ] Only the §2 tokens are used: no gradients except the primary mark, and at most one pink highlight.
- [ ] Type is Plex Mono and Zalando Sans only.
- [ ] The mark comes from the supplied SVG at ratio 0.62, undistorted, gradient primary or solid fallback.
- [ ] There is one primary button per block.